Ironicschmoozer’s Weblog

One of the first things I learned in ministry is that surprised people react poorly.  A corollary to this is that people who feel left out of the process also react poorly.  Combine the two, surprised people who feel left out of the process, and you get the recent burst of energy around the new UUA logo.

A little background: On Thursday, the UUA announced and unveiled a new logo as the first step of what seems to be a multistep process to update our image.  You can read about it in this UU World article.  Needless to say, the blogosphere and social media exploded with critique.

I want to take a number of steps back, one at a time, in order to better understand the critique.  I am not going to get into the value or design of the new logo – I want to look at process.